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Your gifts. Our growth.

Within a month of its December 17, 2009 announcement, "Pride in the Falls" received an overwhelming response with more than $250,000 raised from progressive businesses and individuals across the region. This progress continues today with your help. Additionally, the 4A Board agreed to match that amount.

Where is your investment going? Look around and see the progress. We are developing street signs, billboards and awareness about Wichita Falls and its many opportunities. In addition, we will be advertising, enhancing our Web and social media presence, and driving economic development through targeted communications efforts.

How will we know it's successful? "Pride in the Falls" will bring an increased amount of business and economic development to Wichita Falls and its neighboring cities. We will see an increase in general tourism, more people shopping and eating in town, attending events in Wichita Falls and possibly relocating a family to the area.

Thank you for your pride in Wichita Falls and for your continued support.