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Pride In The Falls was developed in 2009 to bring together the City, Chamber of Commerce & Industry, Convention & Visitors Bureau and Downtown Development, one banner to establish an identity for our city - our faithful residents, growing businesses, blossoming downtown area, military personnel and emergent student population.

Together, with your support, we've established a identifiable brand, started inovative programs like "Troops First" and received more than a million dollars in free publicity in national and regional publications from stories about Wichita Falls.

To continue this initiatve, we need your support.  Your contribution will allow us to grow our efforts and showcase what our city has to offer to potential residents, businesses and vistors around the state and region.  Please show your Pride In The Falls and donate today!

Take a look and see the future for Wichita Falls with a renewed sense of pride. We encourage you to realize the possibilities that come with forward-thinking marketing and promotions. As we launch some of our ideas, we will be asking for opinions and assistance from our citizens.

You will make a difference. Together, we are creating awareness, interest and pride in the Falls!